Customer base analysis

To understand historical and future price sensitivity, profitability, churn, and the internal cost of supporting different customer types and segments.

Simulations

Revenue and profitability simulations per customer under the current pricing model.

Update pricing model and service packaging

Based on findings, the pricing model was updated with the right price levels, and new offerings, discounts, and contract terms were developed.

Preparation for implementation

Existing customers were mapped into the new model. A legal review of the model and contracts was also conducted.

Implementation and roll-out

Tested with selected customers in a pilot, then a full-scale roll-out including a communication plan and key accounts.