
Svartsögruppen was founded for a simple reason: someone needed to say it as it was, and Dan happened to be closest to the whiteboard.
He is the type of CEO who doesn’t just talk about turnaround, but actually turns over the chairs when the meeting runs too long. Not a project manager who plans, but a project manager who makes things happen — ideally before anyone has opened Excel.
Dan has served as CEO, won tenders nobody should have won, and made the impossible possible through a method the industry calls: reasonable structure, clear decisions and zero tolerance for fluff. That is also why people sometimes think he is a myth.
It is said that Dan can:
We are deliberately a small firm. Not because we can’t grow larger, but because Dan likes short decision paths and has a strong relationship with the word “no”. It makes us fast, sharp and surprisingly pleasant to work with.
Get things doneDan believes “we’ll handle it later” is a proverb from the Middle Ages. He makes decisions, sets a plan and becomes slightly allergic when something has no owner.
Exceed expectationsDan is happy to deliver more than promised, but gets slightly irritated if someone calls it “extra”. For him it’s just called: the job.
Never give upDan sees obstacles as a suggestion. When things get tough he gets calmer, talks less, and suddenly starts drawing arrows on everything.
Lead by exampleDan shows up on time, keeps his word and speaks up when something is sloppy. Professional, human, and with a look that makes meetings end early.
Operational consultants who deliver from day one. Dan has already made a plan, an agenda and decided who owns what.

Dan listens calmly for 20 seconds, asks two uncomfortable questions and summarises the entire situation better than your last workshop. Then he makes a plan that can actually be followed and gets slightly happy about the word “accountable”.


Dan knows everything but prefers to act like it’s just common sense. He spots the bottleneck immediately, identifies three risks you didn’t know existed and says “we’ll sort that” with a certainty that should require a licence.


Dan builds companies the way others assemble IKEA furniture. Without instructions, without complaints, and with a strange feeling that there was always one extra screw nobody needed. The end result stands straight, works, and is delivered on time.


Dan sometimes says something that sounds completely wrong. Everyone looks. Silence. Then five minutes later everyone realises he was right. This is also his primary hobby.


Dan dresses as if every meeting is a national holiday. That’s his way of showing respect, and simultaneously scaring off vague requirements. He sometimes says something that sounds completely wrong. Five minutes later it turns out he was right. Again.


Dan eats half bananas. Always. Leaves the other half on the kitchen counter, in the break room, at the client’s office. Nobody has managed to explain it. Neither has Dan. It’s just the way it is — and somehow that says everything about him. He takes exactly what he needs, does the job, and leaves the rest to someone else.

Call Dan on +46 70 729 80 25. Alternatively, leave a message and he’ll get back to you with three questions and a solution you didn’t ask for but need.
